independent creative studio · london
Branding · Websites · Content Creation · Ads
where ideascatch light.
We bring strategy, design and production together to help brands find their voice and bring it to life.
Founded by María José Ospina and Juan Pablo Arce — a small London studio with Colombian roots, on every project from first call to final delivery.
selected work
All case studies →
Campaign · Content Creation, Branding
Ruta Gastronómica Londres
Six weeks, more than 60 restaurants, an official magazine and a city-wide route through Latin American London.
read the case →
Retail · Websites, Content Creation
La Amazonas
A Crystal Palace shop, an online catalogue of more than a thousand products, and the content that carries both.
read the case →
Identity · Branding
AMARTE Artisan Bakes
A complete identity and packaging system for a Colombian artisan bakery, built from the meaning of its own name.
read the case →
Logistics · Websites, Content Creation
Urbanos y Terrestres del Valle
A company website and the administrative platform behind it: trips, fleet, trailers, personnel and reporting in one place.
read the case →
Under Websites
software we actually built
Websites, online shops and internal applications sit in the same capability. Some of our longest partnerships are the ones where the tools run behind the scenes.
how we work on WebsitesBlueHome
Internal application · Marketing
Property marketing and a cloud application the team runs the business on — properties, costs, income and expenditure in one place.→
Urbanos y Terrestres del Valle
Website · Administrative applications
A website and administrative applications for a Colombian transport operator: trips, fleet, trailers and personnel.→
Lumara Botanic
Website · Bilingual
A bilingual website organised around fragrance journeys, founder story and workshops rather than a plain catalogue.→
what we do
Most projects start in one of these and grow into the others. Pick the closest fit and we will shape the rest with you.
- 01BrandingIdentity systems, naming and tone of voice, built to hold together everywhere they appear.view →
- 02WebsitesWebsites, online shops and internal applications, designed and built to stay fast, accessible and easy to run.view →
- 03Content CreationPhotography, video and social storytelling, produced on location and edited in house.view →
- 04AdsPaid creative and campaign support, reported honestly against what the platforms show.view →

The studio
founder-led, and it shows.
The Creative Design UK was founded by María José Ospina and Juan Pablo Arce — Latin roots, London based. Both of them are on every project, from the first conversation to the last delivery.
- 01Strategy. We work out what the brand is for, and who it is talking to.
- 02Create. Identity, website, film, photography — made by the two of us and a small team.
- 03Deliver. Published, produced, handed over, and supported afterwards.
In development
a tool for content ideas and scripts
Alongside client work we are developing our own tool for content ideas and scripts, shaped by the way we plan shoots and campaigns.
let’s make something worth noticing.
We read every brief personally and reply within three working days.
start a project